For the vast majority of people in the world, is virtually impossible to come up with anything but Rolex when asked to think of the first luxury watchmaker that springs to mind. It really doesn’t matter whether you are a ‘watch guy’ or not, the brand name is so inextricably linked to the notion of superior timepieces that the two are practically inseparable.
Rolex’s reputation is the end result of more than a century of exhaustive commitment to innovation, quality, engineering excellence, and brilliant marketing. There is a reason everyone is familiar with the name “Rolex” – and intelligent promotion is a key part of it. You will find Rolex watches on the wrists of just about anyone who’s anyone, past or present, real or fictional. Notable owners have included everyone from celebrities like Steve McQueen, Elvis Presley, and Paul Newman to world leaders and public figures like Dwight D Eisenhower, JFK, and Martin Luther King, and JFK. And with a customer roster like that, who wouldn’t want to join them?